| PIC's blend of web, print and collateral. |
| DESIGN Thill Design updated PIC Wisconsin's brand image to reflect their new identity—an insurance company defending the medical professionals' right to practice. I designed the Athen Shield logo and TrendWatch news journal to support PIC corporate graphics. Working through PIC's internal marketing and IT departments I redesigned the web site using PIC corporate images, Our development partner, Senscia, utilized PIC's proprietary site language to bring the site to life. BRAND CHECK Are your branding tools well blended:
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BLENDED BRAND In addition to upgrading the web site, Thill Design and Senscia designed and developed an HTML E-Mail newsletter, Partner Voice, to reach targeted audiences. PIC can mail to as many different audiences in as many different sizes as they want. The E-Mail module allows custom formatting in HTML to save in a library of newsletters. Lists can be generated in any program and imported into the E-Mail module as data base files. PIC's print and web branding program embraces an understanding of how powerful a tactical blend of branding tools can be—tools their strategy can use to achieve goals I can show you how effective media blending can work for you, call 608.831.7447 of e-mail me at phill@thilldesign.com |
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