| Horseman's Almanac—a blend of web, print and collateral. |
| DESIGN Thill Design created a strong brand for Horseman's Almanac by blending print and web presence. I started with a logo design incorporating the H and A horse bits into a metalic graphic reminiscent of a belt buckle against wood. A strong brand for the horse market. Horseman Almanac's directory listing of "all things equine" reflects the emotion exhibited by the community. Web and collateral continue to reflect the brand image. BLENDED BRAND Horseman's blends a traditional use of all media: identity, web, print and collateral but really excels by reaching select audiences through HTML E-Mail. Thill Design's partner, Senscia, developed a robust E-mail system that tailors as many lists as you want, in any quantity, and allows the user to send as often as needed. BRAND CHECK Are your branding tools well blended:
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TESTIMONIAL "I would like to take this opportunity to say a little about the team at Thill Design," says Jane Gallant, Publisher/Owner, Horseman's Almanac, LLC. "They have produced a total package for my small business that integrates all elements of the marketing mix from branding through web and even our products." " The team at Senscia started with a complex set of requirements and have far exceeded my expectations. They have been creative in their problem solving and pro-active when they see areas for improvement. Phill’s years of experience in traditional and new media allow him to see the whole marketing picture and how all of the elements have to work together. He drives his team to look for the whole picture in everything they do. Senscia produced an integrated package that centers around brand, user experience, and a quality image." "The bottom line for me is that the work that I have done with Senscia has produced results. Our marketing campaigns have driven traffic to our site and helped us to close business. Our response rate has been consistently above 10% for all of our campaigns combined. Our site has been developed with an eye toward reciprocal links and other elements that boost search engine ratings. All of these things produce revenues. The fact that I can launch my own campaigns and make changes to web elements like banner ads is so important. It makes me independent and gives me day to day control. In the long run this will save me money and allow me the flexibility I need as a growing business." "Thank you to Phill and his team for doing such a great job." I can show you how effective media blending can work for you, call 608.831.7447 of e-mail me at phill@thilldesign.com |
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